Apple TV: Physical Social Post

Overview

Apple TV, one of Rosewood Creative’s clients, tapped them to promote their new show, “Physical,” starring Rose Byrne on Instagram. I teamed up with the talented creative team to bring this project to life.

Roles

Shawn James - 3D Motion Designer
Rosewood Creative- Agency

Social Announcement + Early BTS

Goal

Create a promo that not only grabbed attention but also embodied the vibrant and retro spirit of the show, enticing viewers to tune in.

Solution

As the Designer, I used supplied footage, a custom type lock-up, and a style guide to create a 3D VHS tape spelling out “Exercise Your Power,” perfectly reflecting the show’s unique style.