Cacti Seltzer
Barclays Center Takeover

Overview

For Cacti Seltzer’s takeover at Barclays Center, I created dynamic motion graphics using the brand’s tools and guidelines. This advertisement coincided with Travis Scott’s multi-day concert at Barclays Center and was also featured during some games. Travis Scott shared the experience on social media, amplifying its reach.

Roles

Shawn James - Art Director, Designer, Motion Designer
Gordyland - Creative Director, Photographer

Agencies
Studio Paralo + Sender Agency

Details

Goal

1. Boost brand visibility and engagement at the event. with an idea.
2. Deliver a cohesive visual experience aligned with Cacti’s branding.

Solution

I created vibrant motion graphics, ensuring consistency with Cacti’s brand. The graphics, integrated throughout Barclays Center, captivated attendees and garnered significant social media buzz from fans and Travis Scott himself.

Social Reactions