Youth To The People
Radiate New Energy Campaign

Overview

I collaborated with Youth To The People to create motion design for a campaign showcasing their new Super Fruit Cleanser, using dynamic motion graphics and vibrant colors to bring the brand’s vision to life.

Roles

Shawn James - Motion Designer, Motion Exploration

Client
Youth To The People - Art Direction, Copy, Footage, Video Editing


Goal

Explore motion techniques to invoke energy and radiation using vibrant colors and typography, for titles and key features.

Solution

Using dynamic blurs, color mapping, and noise effects in After Effects, I created animated titles with radiating energetic attitude.


Explorations